Oct 18, 2017
This talk was originally delivered by Sophie Coley during a brightonSEO Conference.
Sophie leads on qualitative insight at Propellernet, having
trained as a journalist before straying into the world of digital.
She's obsessed with putting real people at the heart of search and
her work centres around digging for the purest, most-telling
insights which enable her to plan high-impact, award-winning,
client-delighting campaigns that touch on SEO, PPC, PR, Social,
Brand and beyond.
She worked closely with the team behind AnswerThePublic.com to hone
the tool's outputs and is currently writing a book which aims to
educate marketers about the customer insight that can be taken from
search data.