May 21, 2018
This talk was originally delivered by Arianne Donoghue during a brightonSEO Conference.
Having started off her digital career client side over a decade
ago, Arianne has worked for both agencies and brands in-house,
specialising in all things paid search. She is now back agency side
supporting on paid media digital strategy.
A regular on the conference scene, she’s also an editor and
contributor at popular site State of Digital.