May 21, 2019
SEO savvy is great, but we’ve also got to know how to create content that human beings will actually be keen to read and respond to once Google shows them it exists. And it’s not about writing generically ‘good’ copy – it’s about using language to showcase your organisation’s unique personality and connect emotionally with potential customers.
So get ready to learn what the heck a brand voice is (and isn’t), why it's important, and how your business can go about getting one, so that more people are inspired by your content and compelled to say yes to what you’re offering.