Sep 30, 2017
This talk was originally delivered by Crispin Sheridan & Seth Besmertnik during a brightonSEO Conference.
Crispin is a 19 year veteran of SAP, leads their SEO and Digital & Social optimization programs. Core to this is the Cross Channel Digital Attribution program which he kicked off in 2012. Originally from Somerset, he joined SAP in Toronto and now works out of their Marketing HQ in New York City.
Since co-founding the company, Seth has captained Conductor
through multiple financing rounds and extraordinary growth,
including being ranked Inc's 13th fastest growing software company
and Crain's Best Place to Work in New York for 6 years running.
Today, Conductor is the market-leading Content Intelligence
platform. Conductor's forward-thinking customers include global
brands like Citibank and Sealed Air, emerging leaders like Birchbox
and JustFab, and leading agencies like iProspect and Acronym.
Seth regularly presents at industry events as an expert in
customer-first marketing and guest lectures on entrepreneurship at
universities. Seth was selected as a Finalist for Ernst & Young’s
prestigious Entrepreneur of the Year Award. He tweets at
@besmertnik and writes on the Conductor Blog.