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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Oct 21, 2019

Google's PageRank algorithm is no longer visible to Search Marketers, but it is a beautiful mathematical formula which remains the cornerstone of what made Google great. The maths is there for evertone to see, but remarkably few SEOs ever took the time to understand it. This presentation breaks the maths down into simple Excel formulas and unmasks the formula. The observations about how a page can be affected by otherwise unobservable changes will blow the minds of some people at BrightonSEO and reinforce the suspicions of others.