Sep 16, 2016
This talk was originally delivered Tom Anthony from Distilled during September 2016’s brightonSEO Conference.
Tom is Head of R&D at Distilled, where he leads the team building DistilledODN, the first SEO split-testing platform available publicly.
He and his team also do research around the future of search, and work with Distilled's consulting team to predict which new technologies will be impact the search industry.
Intelligent Personal Assistants are going to increasingly often be the gateway from which people not only search but also consume their search results.
Tom discusses some of the new categories of search query we'll encounter and show some of the research projects Google have underway to cater to these searches.