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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Oct 17, 2019

Links, links, links - we all know they're important. But in Digital PR, top tier coverage isn't always guaranteed to include one. Fran will discuss when and why to value a client name mention on a tier one website, despite no links - and how to explain this to SEO-focused clients. The talk will equip listeners with the knowledge of how to properly measure campaigns and all coverage, and how to strike the right balance between a tangible link and "excellent to have" exposure.