Oct 17, 2019
Links, links, links - we all know they're important. But in Digital PR, top tier coverage isn't always guaranteed to include one. Fran will discuss when and why to value a client name mention on a tier one website, despite no links - and how to explain this to SEO-focused clients. The talk will equip listeners with the knowledge of how to properly measure campaigns and all coverage, and how to strike the right balance between a tangible link and "excellent to have" exposure.