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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Oct 7, 2019

Google's algorithm has evolved far beyond the simple keyword-to-keyword matching system most SEOs are still using for the basis of their optimization efforts. In this presentation, Greg's going to share details on how your SEO strategies should shift now that Google's search algorithm is based on entities and relationships. Learn how signal weights have changed, how Local SEO and mobile SEO are changing the landscape of search, and how Google My Business is your secret weapon to feed entity info about your business directly to Google.