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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

May 26, 2019

The presentation focuses on how the use of data visualization will help you tell a comprehensible story to your client and help them act upon that information. We’ll discuss determining the best data points to tell a specific story, and hone in on on how to select the best graphical representation for the corresponding data. We'll also cover the challenges and pitfalls of data charts, including visually misleading graphics, color usage, organization and more.