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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

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  2. Justin Clarke - Social Proof and Leveraging the Power of Consumers

Justin Clarke - Social Proof and Leveraging the Power of Consumers

May 24, 2019

This theoretical talk will be based around the subject of Social Proof. We will touch upon the work of Muzafer Sherif and Solomon Asch, as well as other sources. The talk will go on to explain how businesses and agencies can leverage the power of consumers by using a platform, such as Psydro.