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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

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  2. Lana Burgess - Killer Competitor Content Research and Strategy

Lana Burgess - Killer Competitor Content Research and Strategy

May 17, 2019

This talk will teach you how to research competitor content that performs well for specific search intentions. Discover how to analyse competitor content to inform your content strategy, planning, and writing. Understand how to apply your learnings to outshine competitor content and gain traction in organic search.