May 29, 2019
In the past year, EAT has taken the SEO world by storm. After
Google's August 1st update and the many aftershocks that came after
it, many SEOs who saw huge performance declines have scrambled to
learn what Google means by EAT and YMYL, and how to apply those
learnings to their own marketing strategies. This session will
offer practical tips you can use to implement EAT tactics to your
own SEO campaigns, regardless of vertical. See what the data says
about which tactics related to EAT are driving SEO performance in a
post August-1st world.
Learn about the extent to which EAT components appear to be tied
into Google's current algorithm, and which elements are still only
aspirational ideas we should consider for future SEO success. See
what Google has said about EAT outside of what's included in the
Search Quality Guidelines, and Google's own suggestions for success
with maintaining and improving credibility and trust. Gain a
philosophical understanding of why EAT is so important not only for
Google but also for your own visitors, and prepare your sites to be
able to evolve along with Google, as its definition for what
"quality" means also evolves over time.
The session will offer practical tips webmasters and SEOs can use
to reduce low-quality elements on their sites and increase the
perceived expertise, authoritativeness and trustworthiness of their
content.