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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Jun 22, 2017

This talk was originally delivered by Lotty Chudley during a brightonSEO Conference.

This talk takes a look at what makes a consumer choose your brand over your competitor, highlights how you can build data to inform decisions, and top tricks to take away and implement today to drive up conversions and revenue.

Lotty is a digital marketing professional with over 7 years’ experience in driving organic strategies through SEO, Content Marketing, Influencer Marketing & Social Media. She began her career in-house, and has since experienced both boutique and global agencies, in London and Sydney, working on a number of clients spanning the Travel, Luxury, FMCG & Education sectors to name a few.