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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Jun 10, 2019

Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world. This session will be a case study on how the use of hreflang ensured the correct country/language pages were indexed in local search results for one brand, and the impact it had on SEO performance.