May 30, 2019
In this talk, we'll introduce the concepts of XPATHs and REGEX and how they can be used for custom data extraction and site crawling. We'll run through examples of how this skill can help search professionals in tasks, across the 3 traditional pillars of SEO. In the end, attendees will come away with enough of an introduction to use these skills in combination with their own imagination to help them with their day to day tasks.