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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Jun 5, 2019

Did you know that 82% of smartphone users use a search engine when looking for a local business?

This “how to” session will cover everything you need to know about local PPC.
Learn how to stay ahead of the competition and capitalise on search queries with local intent.

Key takeaways will include:

• New local search ad formats
• The best campaign structures for local search
• Innovative geo targeting tactics
• Tracking store visit and sales
• Effective local bidding strategies