May 18, 2019
Everyone is interested in voice search these days, but is it really a thing yet and how will it grow as voice permeates into other non-traditional devices? This session will cover how the hype around voice search has grown with the adoption of home assistants, even without fundamental reporting capabilities, and how people are thinking very myopically about the practice altogether. The future of voice search isn’t in home assistants, it’s in a collection of devices yet to be brought to market, and with those devices will come a whole new demographic that brands and marketers need to figure out and cater to.