Oct 28, 2019
To successfully grow your ecommerce revenue in a difficult
economy you have to be able to adapt fast to new ad formats,
automation & AI, and use more sophisticated audience
In my presentation I will not only talk about how the implementation of an Exact/BMM Keywords separated account strategy has had a proven track-record on lifting one of our client’s ecommerce revenue, but also on how powerful smart shopping campaigns can be within your Google Ads strategy.
Additionally, I want to dive in further and give useful, hands-on Google Ads optimisation tips such as examples of advanced audience strategies or the analysis of In-Store Visits for optimising the Omni-channel.