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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Jul 20, 2017

This talk was originally delivered by Al Wightman during a brightonSEO Conference.

Google Data Studio is a new data visualisation tool from Google aimed at disrupting the digital analytics market just like Google Analytics and Google Tag Manager have done. 

In this talk Al will give an overview of Data Studio, its key features and how you can start using it practically straight away. More importantly Al will discuss why you should consider Data Studio and what value it can add to your business and digital marketing activities.

Al Wightman is CEO and Digital Analyst at So What Analytics, a digital analytics consultancy, that helps its clients to make more informed business and marketing decisions by unearthing actionable insights from their digital data. 

Al has over 19 years’ experience helping businesses understand and maximise the opportunities digital can offer them, ranging from international brands to regional SMEs including: House of Fraser, Lakeland, Dune London, Ryman, Robert Dyas, Harley-Davidson, LK Bennett and MTV.