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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

May 23, 2017

This talk was originally delivered Claudia Higgins from Argso during April 2017’s brightonSEO Conference.


There are many companies out there selling tools to help us understand our SEO performance, and though incredibly useful, they can be restrictively expensive. While it can feel like fundamental data is often denied to us in organic search, Claudia will show you how to generate valuable insight from the sources you already have access to.

Claudia manages data, insight and technology in the small in-house SEO team at Argos. She believes in being smart, thorough and inventive in an industry in which we have both huge volumes of data at our disposal, and at the same time, crucial information denied to us.