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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

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How Publishers do Content Marketing with Martijn Scheijbeler

Sep 29, 2016

This talk was originally delivered Martijn Scheijbeler from The Next Web during September 2016’s brightonSEO Conference.

 

 

Leading Marketing at The Next Web, responsible for the execution of its marketing strategy involving: audience growth & engagement, marketing analytics, product and data across all projects related to The Next Web: Deals, Academy, Index.co & Conference.

In the talk Martijn discusses how they use content marketing and the broader lessons for all businesses.