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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Oct 30, 2019

This talk will look at why keywords should not be translated when running international campaigns. It will also cover the negative impacts of simply translating ads and not localising them to your target audience. We will explain the best practice when targeting international audiences and the first steps in getting your multi-lingual campaigns right.