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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Jun 16, 2019

What is considered ‘problematic’ targeted advertising from regulator, platform and audience perspectives? This session will explore current debates and regulatory practices surrounding micro-targeting on social media. Focused on gender targeting but informed by wider research, I’ll be considering best practice strategies for targeting that keep both regulation and audiences in mind.