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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Jul 26, 2017

This talk was originally delivered by Will Cecil during a brightonSEO Conference.

Speaking about our experience in engaging with clients on the development of SEO data strategies from data warehousing to report integration. I will be discussing some of the common challenges that companies face and sharing how to develop a strategic approach to handling data and utilising it to your full advantage.

Will started his career in digital marking 9 years ago, building fitness websites and driving traffic to affiliates. Will leads analytics and technical projects at Adapt. He has expertise in International SEO and previously led analytics projects for Canon and technical projects for Zoopla.