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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Jul 6, 2018

Wouldn’t it be great to be able to reach into someones brain and understand what is going to make them click on a listing or decide to buy a product? Danny Richman shares some of the intricacies of the human brain and why we are bound to make an emotional decision when buying into a brand.

You can gain more insight and analyse your own website on his BrightonSEO training session: Psychology and Neuroscience of Online Behaviour. Danny fills us in on what participants will be doing on the day, what the common takeaways will be and who should attend.

You can find out more about this course and book a place at