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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Jun 10, 2019

For many, above the line advertising is a key part of the marketing mix. However, as users are increasingly looking to search to find their answers, the overlap between the two is becoming more important for brands to consider. This talk will discuss how to further capitalise on media-driven customer demand, through careful planning and collaboration between buying teams and search marketers and with a view to helping make the most of your marketing spend.