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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Oct 9, 2019

The SERPs are one of the most underutilised resources an SEO has available to them. This presentation will cover how SEOs can mine the content in the SERPs for insights into the language of their search audience and unearth topical trends that are likely to resonate with their customers. The session will cover how Python can be used to conduct linguistic analysis to uncover actionable insights around term co-occurrence, topicality and contextual relevance to develop a customer-focused SEO strategy.