Oct 7, 2019
Gone are the days when a PPC Manager could only focus on Google
or Bing search ads. Today, the complex and crowded paid media
landscape has made life much more difficult. You’ve got to
research, set up, manage and optimise multiple search engine,
display and paid social channels.
Your time is an increasingly valuable commodity. It’s no longer
feasible to conduct all the necessary tasks manually. Many tools
now feature artificial intelligence to make paid advertising faster
and more effective….but does it? Is AI an opportunity or a
threat?
Join our paid media experts as we answer these questions and more.
We’ll explain how AI can improve paid advertising ROI across
channels, including Google, Bing and Facebook. And how to draw the
line between automation and creativity – so you can spend more of
your time on PPC strategy.