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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Oct 10, 2017

This talk was originally delivered by Sophie Everett during a brightonSEO Conference.

Sophie is Head of PR at one of the North's leading digital marketing agencies, Prodo Digital, translating online content campaigns for inbound marketing into media coverage for a wider reach. She develops and manages the delivery of agile/digital PR strategy both for clients and inhouse, merging traditional PR skills with Prodo's digital marketing offer to maximise the effectiveness of campaigns for data-driven results and lead generation. With nearly 20 years' experience in PR and content, Sophie's insights will help SEO professionals to broaden their understanding of how to work with journalists.