Oct 10, 2017
This talk was originally delivered by Sophie Everett during a brightonSEO Conference.
Sophie is Head of PR at one of the North's leading digital marketing agencies, Prodo Digital www.prodo.com, translating online content campaigns for inbound marketing into media coverage for a wider reach. She develops and manages the delivery of agile/digital PR strategy both for clients and inhouse, merging traditional PR skills with Prodo's digital marketing offer to maximise the effectiveness of campaigns for data-driven results and lead generation. With nearly 20 years' experience in PR and content, Sophie's insights will help SEO professionals to broaden their understanding of how to work with journalists.