Jul 18, 2016
This talk was originally delivered Gerald
Murphy, Guest Lecturer and search geek at April 2016’s
BrightonSEO Conference. 
Gerald is a
self-confessed, but cool, information retrieval (IR) and search
geek. He bounces out of bed in the mornings to make blue chip
client websites rank. Gerald also takes Google Hangouts, tweets and
emails to BSc (Hons) students in the evenings and pop up to
Manchester Metropolitan University to guest lecture to web
development, digital media and IR students throughout the year. His
research interests include: user behaviour, user analysis, mobile,
design and user interface, and, of course, IR. A lot of the SEO
industry talks about Google Hummingbird but not a lot of us know
what it is and, more importantly, it's potential -- the future of
search. Responsive content marketing, for example, is the future of
content marketing as it will adapt content based on the device-type
itself. Document preprocessing can easily do this. We also look at
mobile interaction, by analyzing usability principles, such as, for
example, the impact of screen size on a search, aesthetic and
minimalist design, and why we are heavily reliant on mobile devices
(user memory load).
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