Oct 14, 2016
This talk was originally delivered Kirsty Hulse during September 2016’s brightonSEO Conference.
With a decade’s experience in digital marketing, Kirsty has a wide range of experience developing integrated search strategies that tap in to consumer behaviour and drive conversion.
As the founder of Manyminds, she helps brands access some of the best digital talent in the world.
Dynamically serving different content according to demographics and behavior is the future of the web. And usually a cutting edge bunch, as SEOs we're avoiding it.
It's time we take ownership of content personalisation and position it as something that requires an SEO skillset, otherwise there's danger of us falling behind.