Jun 13, 2016

This talk was originally delivered Nathalie Nahai Web psychologist, International Speaker and Author  at April 2016’s BrightonSEO Conference.   Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson). The...

Jun 13, 2016

This talk was originally delivered Jan-Willem Bobbink, Freelance SEO at April 2016’s BrightonSEO Conference. Machine learning sounds like something out of reach of the average marketer. Last year IBM opened up their super computer Watson, Microsoft launced Azure and also Amazon opened up their Machine Learning models...

Jun 13, 2016

This talk was originally delivered Chantal Smink, Sr. SEO Consultant at Maxlead at April 2016’s BrightonSEO Conference. Chantal presents a case in which a recruitment site cleared out 80% of their content. An unusual decision. Why was this necessary and how did we approach this? What were our learnings? As a...

Jun 13, 2016

This talk was originally delivered by Colin Woon, Head of SEO at Telefonica, O2 UK as part of April 2016’s BrightonSEO Conference. JavaScript and dynamic content for many years has been the Achilles heel or the kryptonite of every SEO specialist. But as times moves on and technology improves, are we able to conquer...

Jun 13, 2016

This talk was originally delivered by Amy Merrill, SEO and Link Strategist at Page One Power as part of April 2016's BrightonSEO Conference.   The idea that great content will naturally earn links certainly isn't a foreign concept, it's essentially the application of 'if you build it they will come' but in SEO speak....