Jun 17, 2019

The Facebook Ad Manager makes life pretty difficult when it comes to extracting actionable insights. To start making real progress you either need to know how to manipulate the reports in the ad manager itself, or you need to use tools to create your own bespoke reports. This session will run through how to use...

Jun 17, 2019

Learn how to move past the default options and campaign settings to get more return from your ad spend.

Jun 17, 2019

Harness the power of higher-level analysis within Facebook's Analytics platform. Learn proper set up, my favorite reports to pull, and how to use the data within to build and scale your funnels!

Jun 16, 2019

What is considered ‘problematic’ targeted advertising from regulator, platform and audience perspectives? This session will explore current debates and regulatory practices surrounding micro-targeting on social media. Focused on gender targeting but informed by wider research, I’ll be considering best...

Jun 16, 2019

I'd like to talk about banner blindness: the psychology behind why people ignore ads in both the offline and online world, and how specific steps can help you create quality advertising so consumers won't ignore your ads.