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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

  1. All Episodes
  2. 2017
  3. 05

Claudia Higgins - Getting the most out of the SEO data you can get for free

May 23, 2017

This talk was originally delivered Claudia Higgins from Argso during April 2017’s brightonSEO Conference.

 

There are many companies out there selling tools to help us understand our SEO performance, and though incredibly useful, they can be restrictively expensive. While it can feel like fundamental data is often...

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Tom Capper - Links & rankings The story in the data

May 16, 2017

This talk was originally delivered Tom Capper from Distilled during April 2017’s brightonSEO Conference.

 

Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no...

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