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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Nov 25, 2016

This talk was originally delivered Will Quick from Havas Ecselis during September 2016’s brightonSEO Conference.

Will's helped a variety of the world's largest businesses to drive more traffic through organic search.

Since joining Ecselis he's developed new ways of working and tools that use competitor correlation and data analysis to direct SEO strategies.

He's happiest when there's a unique problem that needs solving - usually with a cup of tea.


You'll hear a lot events about how "content is king". That's all very well, but how do you sell content into a business that's focused on conversions?

This talk will help you understand what Attribution Modelling is, why you've probably got an attribution problem, and what steps you can take to better understand how your content is driving future sales.