Sep 27, 2017
This talk was originally delivered by Christoph Cemper during a brightonSEO Conference.
After April 2012, Google Penguin changed the way we do SEO and
link building. Even more changes came with the last update which
made Penguin 4.0 part of Google’s Core Algorithm. Penguin 4.0 can
detect changes in your backlink profile with every re-crawl. This
means that you need to look at your backlink profile on a regular
basis. You have to find and disavow all the bad links and make
Google take notice of the links in your disavow file faster.
This session will give you unique insights on:
- how SEO strategies change with the Real-Time Google Penguin;
- why links are important and why link risk management is vital for
online businesses;
- why you should not wait for Google to re-crawl your links;
- how to diagnose websites that have partial Penguin penalties;
- how to find and build great links that will help boost your
rankings.
Christoph C. Cemper started working in online marketing in 2003
providing SEO consulting and link building services. Out of the
need for reliable and accurate SEO software, he developed the first
internal tools in 2006. This was the basis for the full product
LinkResearchTools (LRT) launched to the public in 2009 as SaaS
product with four tools. Thanks to ongoing development,
LinkResearchTools now provides 21 tools with ever growing power,
and functionality adapted to market requirements and Google
changes.
When the famous Google Penguin update changed the rules of SEO in
2012, Christoph launched Link Detox, a software built for finding
links that pose a risk in a website’s backlink profile. Christoph
has been talking and writing about link risk management since early
2011 and introduced the technology and formal process for ongoing
link audits in 2012 as well as pro-active removal and “disavow” of
bad links.
In 2015, Christoph launched Impactana, a “Content Marketing
Intelligence” software that helps marketing professionals find
content ideas and people that make an impact. Again Impactana
provides unique metrics and technologies.