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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Jan 26, 2017

This talk was originally delivered Helene Hall from Melt Content during September 2016’s brightonSEO Conference.

A Content Marketing Framework that can enable you to build and deploy successful content strategies. This talk outlines the process, tools and tips which can be used irrespective of the industry or niche.


Helene has worked in digital marketing for nearly 10 years whilst specialising in multi channel marketing and ecommerce strategies.

Working in both agencies and brands and responsible for multi million pound marketing budgets across SEO, Social, PPC, Display, CRM, Affiliates and Design.

Helene's loves the complexities and strategic position that content in all its forms plays to drive organic traffic, customer satisfaction and engagement.