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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Sep 30, 2017

This talk was originally delivered by Crispin Sheridan & Seth Besmertnik during a brightonSEO Conference.

Crispin is a 19 year veteran of SAP, leads their SEO and Digital & Social optimization programs. Core to this is the Cross Channel Digital Attribution program which he kicked off in 2012. Originally from Somerset, he joined SAP in Toronto and now works out of their Marketing HQ in New York City.

Since co-founding the company, Seth has captained Conductor through multiple financing rounds and extraordinary growth, including being ranked Inc's 13th fastest growing software company and Crain's Best Place to Work in New York for 6 years running. Today, Conductor is the market-leading Content Intelligence platform. Conductor's forward-thinking customers include global brands like Citibank and Sealed Air, emerging leaders like Birchbox and JustFab, and leading agencies like iProspect and Acronym.

Seth regularly presents at industry events as an expert in customer-first marketing and guest lectures on entrepreneurship at universities. Seth was selected as a Finalist for Ernst & Young’s prestigious Entrepreneur of the Year Award. He tweets at @besmertnik and writes on the Conductor Blog.