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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Jan 20, 2017

This talk was originally delivered Dr Jess Spate from Thoughtful during September 2016’s brightonSEO Conference.

Google Tag Manager gives analysts and marketers the ability to track user interactions on a whole new level, without putting requests through a development team or changing code on site.

Some variables are tracked by default and others can be enabled with a single click, but you can also use custom variables to track things that would otherwise be obscure, and push that information out to Google Analytics.


Jess has a data mining PhD, is a Google Analytics trainer for a number of universities and government agencies, and specialises in web analytics setup and custom reporting.