Preview Mode Links will not work in preview mode

BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Sep 11, 2017

This talk was originally delivered by Emily McLaren during a brightonSEO Conference.

Every website has a past but after a site migration, will it have a future? When sites migrate, you risk losing a lot of accumulated search value and unless you’ve mastered every piece of the SEO puzzle, you could find yourself in a sticky traffic-losing, revenue-declining situation. With the help of some fascinating case studies, Emily will take you on a journey into the world of website migrations – with valuable tips on what can make the difference between migration success and migration disaster.

Emily McLaren – a 2016 Women in Search nominee – leads an SEO team at Equator, Scotland’s largest marketing agency. Her role involves responsibility of site migrations and redesigns for blue-chip clients across a range of sectors including hotels and finance. Emily knows how challenging a site migration can be, but she’s not afraid of a challenge – which is why she’s the ideal candidate to deliver actionable advice on site migrations with the potential to provide significant bottom line improvement.