Sep 11, 2017
This talk was originally delivered by Emily McLaren during a brightonSEO Conference.
Every website has a past but after a site migration, will it have a future? When sites migrate, you risk losing a lot of accumulated search value and unless you’ve mastered every piece of the SEO puzzle, you could find yourself in a sticky traffic-losing, revenue-declining situation. With the help of some fascinating case studies, Emily will take you on a journey into the world of website migrations – with valuable tips on what can make the difference between migration success and migration disaster.
Emily McLaren – a 2016 Women in Search nominee – leads an SEO team at Equator, Scotland’s largest marketing agency. Her role involves responsibility of site migrations and redesigns for blue-chip clients across a range of sectors including hotels and finance. Emily knows how challenging a site migration can be, but she’s not afraid of a challenge – which is why she’s the ideal candidate to deliver actionable advice on site migrations with the potential to provide significant bottom line improvement.