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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Oct 10, 2016

This talk was originally delivered Alexandra Tachalov during April 2016’s BrightonSEO Conference.


Alexandra has worked in digital marketing for over 6 years. She was responsible for the exposure of the SEMrush brand's presence in European markets. She currently works as a digital marketing consultant, and assists several digital marketing tools in opening new markets while boosting existing areas.


I mostly deal with my clients' dull Twitter accounts; they have roughly 100-500 followers, but no one has truly been investing in them. This forces me to create scalable methods to reactivate them and I want to share which activities I have found truly effective.