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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Feb 9, 2017

This talk was originally delivered Bas van den Beld from State of Digital during September 2016’s brightonSEO Conference.

By using the right psychology, content can do things for you, you won’t expect.

In his presentation, Bas will looks at some of the things you can do with content to respond to how the human mind works.

Using great examples of content, storytelling and neuro-marketing. Bas will show you the hidden secrets of the psychology behind the content.


Bas van den Beld is an award winning consultant, trainer and professional speaker who has helped businesses worldwide adapt swiftly to the forever changing media landscape.

He is founder of State of Digital, one of Europe’s largest online marketing and SEO learning platforms and has worked with big brands, like KLM and Viacom, to develop solid marketing strategies based on the innate understanding of the needs and behaviors of their customers.