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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Oct 14, 2016

This talk was originally delivered Kirsty Hulse during September 2016’s brightonSEO Conference.



With a decade’s experience in digital marketing, Kirsty has a wide range of experience developing integrated search strategies that tap in to consumer behaviour and drive conversion.

As the founder of Manyminds, she helps brands access some of the best digital talent in the world.


Dynamically serving different content according to demographics and behavior is the future of the web. And usually a cutting edge bunch, as SEOs we're avoiding it.

It's time we take ownership of content personalisation and position it as something that requires an SEO skillset, otherwise there's danger of us falling behind.

  1. What is it and where is it going?
  2. Impact on SEO & indexing
  3. How we can weave it in to content/link earning strategies
  4. Free tools to try things out
  5. Examples & case studies