Jun 3, 2019
Branded search is the most powerful, yet most overlooked element of
SEO; even the UK biggest businesses, the FTSE 100 suffer, with 54%
of people searching directly for them seeing negative content.
So how can a brand thrive in this environment?
Through the lens of our FTSE 100 study, we'll outline the impact of negative search results on the bottom line, what influences these search results and the integrated communications strategy required for success.