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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Sep 23, 2016

This talk was originally delivered Stephen Kenwright from Branded3 during September 2016’s brightonSEO Conference.

Stephen is Director of Search at Branded3 and a columnist for the Drum.

Following the agency’s acquisition by St. Ives in 2013 Stephen succeeded founder Patrick Altoft, assuming leadership of B3’s SEO, PPC, content and analytics accounts.


Best practice is a misnomer - it's just standard practice. And if everyone follows standard practice then everyone is standard.

This talk explores who is doing something different and how that's driving results.