Preview Mode Links will not work in preview mode

BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

  1. All Episodes
  2. Bethan Vincent - Running a high-performing marketing team using the Agile/Scrum framework

Bethan Vincent - Running a high-performing marketing team using the Agile/Scrum framework

Nov 7, 2019

In this talk I will share my experiences running a marketing team using the Scrum framework and some of the marketing specific customisations the process requires. I will also be making the argument for why marketing departments should consider stealing developers processes and tooling to deliver and monitor iterative improvements.