May 15, 2019
In the days of Google's hugely growing on-SERP prominence and an increase in no-click searches, it's more important than ever to focus on building richer search experiences that not only drive more clicks, but more meaningful visits that uplift your user engagements and train the RankBrain AI in your favour. Izzi's brand new BrightonSEO talk teaches you how to identify CTR and engagement problems, and gives you super actionable advice on effective and scalable Search Appearance optimization.