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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

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  2. Kirk Williams - I Don’t Know How to Run Shopping Ads, and At This Point I’m Too Afraid To Ask

Kirk Williams - I Don’t Know How to Run Shopping Ads, and At This Point I’m Too Afraid To Ask

Oct 23, 2019

Whether you work for a brand, manage PPC at an agency, or are a marketing director or VP, chances are you've noticed how important Shopping Ads are for any Ecommerce account (and what's with all that Smart Shopping talk coming from Google?), yet you still don't know the ins-and-outs of your Shopping program.

In this session, we'll start from the ground up as we discuss best practices for feed creation and campaign strategy to keep you up on the most important Shopping Ads changes in 2019.