Nov 4, 2019
Weighted sort is an algorithm - tucked away in certain reports within Google Analytics - that ranks rows of data according to how statistically significant the output is. You may be familiar with weighted sort within the context of GA - but there are far wider reaching applications. In this session, I'll explain what weighted sort is, and how it can help a variety of other marketing aspects; analysing your top converting keywords, establishing what ads are really performing and when is the most engaging time to post on social.