Aug 30, 2017
This talk was originally delivered by Polly Pospelova during a brightonSEO Conference.
Google cares about user metrics such as CTR form SERPs or user
dwell time on page/site. In addition, Google doesn't like doorway
pages, pages created purely to attract traffic from search resutls
which do not form part of natural navigation for real
users.
Google have been talking about these changes for a long time. So
why so many websites continue with the ‘doorway page’ approach and
ignore the importance of real user metrics?
In this talk Polly will be sharing some simple and actionable
tactics to replace ‘doorway page’ approach and create killer
landing pages for real users which rank well and form part of
primary navigation.
Polly is a Head of Search at Delete agency. She is a search
professional who thrives on finding the best route to deliver the
client’s aims and growth. She has a strong ROI focused approach and
a wealth of experience in delivering successful search and digital
marketing campaigns and enterprise level website
applications.
As well as managing Delete’s visibility team, she works with user
experience designers and technical developers to advise them on
strategies, analytics and implementation.