Aug 30, 2017
Google cares about user metrics such as CTR form SERPs or user
dwell time on page/site. In addition, Google doesn't like doorway
pages, pages created purely to attract traffic from search resutls
which do not form part of natural navigation for real
Google have been talking about these changes for a long time. So why so many websites continue with the ‘doorway page’ approach and ignore the importance of real user metrics?
In this talk Polly will be sharing some simple and actionable tactics to replace ‘doorway page’ approach and create killer landing pages for real users which rank well and form part of primary navigation.
Polly is a Head of Search at Delete agency. She is a search
professional who thrives on finding the best route to deliver the
client’s aims and growth. She has a strong ROI focused approach and
a wealth of experience in delivering successful search and digital
marketing campaigns and enterprise level website
As well as managing Delete’s visibility team, she works with user experience designers and technical developers to advise them on strategies, analytics and implementation.